All-in-One CRM, Booking, Automation & Payments for Local Businesses
Central & Walton is an all-in-one growth platform for owner-operated local businesses. We replace the patchwork of a CRM, a scheduler, an email tool, an SMS tool, a review-request tool, a payments processor, and a website builder with one system your whole team uses every day. Most customers are live in days, with hands-on onboarding from a real human included on every plan.
Built for home services, salons and wellness, fitness studios, professional services, real estate, legal, cleaning, and hospitality — anyone who answers the phone, books appointments, sends invoices, and follows up with customers.
What you can do with Central & Walton
- Capture every lead. Two-way SMS, email, web chat, and Facebook, Instagram, WhatsApp, and TikTok DMs land in one shared inbox. Missed calls auto-text the caller back in under 60 seconds — see our missed-call text-back guide.
- Book the appointment. Online booking with shared team calendars, Google Calendar sync, automated reminders, and rescheduling links cut no-shows and phone tag.
- Follow up automatically. Drip campaigns, review requests, and re-engagement sequences run on autopilot — without feeling spammy. Read our drip-campaign framework.
- Get paid faster. Send estimates, invoices, contracts, and text-to-pay links in seconds. Funds settle through Stripe, PayPal, or Square.
- Win more reviews. Automated Google and Facebook review requests after every job, with one-tap reply from inside the inbox.
- See what's working. Reporting dashboards, attribution, call tracking, and pipeline analytics so you stop guessing and start scaling.
Pricing
- Starter — $129/month. CRM, shared inbox, online booking, missed-call text-back, review requests, basic automations. For solo operators and 1–2 person teams.
- Growth — $199/month. Everything in Starter plus advanced automations, funnels and landing pages, forms and surveys, estimates and invoicing, call tracking, and AI assistants. Best for most growing local businesses.
- Studio — $399/month. Everything in Growth plus memberships, courses, community spaces, multi-location support, and white-label options. For agencies and multi-location operators.
Month-to-month, no contracts, no setup fees. SMS, voice, and high-volume email are passed through at-cost from carriers.
Why local businesses choose Central & Walton
- One system, not seven. Replaces an average of 5–7 separate tools — CRM, scheduler, email, SMS, review tool, payments, and website — with a single subscription your team actually uses.
- You own your data. Full export of contacts, conversations, and records at any time. 30-day exportable grace period after cancellation. Read why data ownership matters.
- Compliance built in. A2P 10DLC brand and campaign registration, TCPA opt-in handling, CAN-SPAM, CCPA, CPRA, and GDPR are handled out of the box. See our A2P 10DLC guide.
- Real humans on onboarding. Every plan includes a live onboarding call. We migrate your contacts and set up your first automations with you.
- Security you can audit. SOC 2 program, encryption in transit and at rest, responsible-disclosure program. See our security page.
Frequently asked questions
How long does setup take?
Most customers are live in days, not weeks. Every plan includes hands-on onboarding from a real human — we migrate your contacts, configure your number, and set up your first automations with you.
Do I own my customer data?
Yes. Customers own 100% of their data and can export every contact, conversation, and record at any time. After cancellation, you keep a 30-day exportable grace period.
Is there a contract or setup fee?
No contracts and no setup fees. Plans are month-to-month: Starter $129/mo, Growth $199/mo, Studio $399/mo. SMS, voice, and high-volume email are passed through at-cost from telecom providers.
What integrations are supported?
Native: Google Calendar, Gmail, Drive, Sheets, Analytics and Ads, plus Stripe, PayPal, Square, QuickBooks Online, Slack, Facebook, Instagram, WhatsApp, and LinkedIn. Hundreds more — including Shopify, Xero, Notion, ClickUp, Asana, Monday.com, Airtable, Typeform, and Google Forms — are available through the App Marketplace and Zapier.
Are you compliant with A2P 10DLC, TCPA, and CAN-SPAM?
Yes. We handle A2P 10DLC brand and campaign registration with the major US carriers and enforce TCPA opt-in, CAN-SPAM headers and unsubscribe, and CCPA/CPRA/GDPR data-subject rights end-to-end.
Read the playbook
- Missed-Call Text-Back: The Single Highest-ROI Automation for Local Businesses
- Speed-to-Lead: Why the First 5 Minutes Decide Whether You Win the Job
- Google Business Profile Optimization: A Checklist That Moves the Map Pack
- Stop Leaking Leads: A 7-Channel Audit Every Local Business Should Run Quarterly
- A2P 10DLC Explained: A Plain-English Guide for Local Businesses
- How to Ask for Reviews Without Being Annoying (and Actually Get Them)
- AI for Local Businesses: What Actually Helps (and What's Just Hype)
- Why a Shared Inbox Beats "Just Use My Cell"
- Text-to-Pay: The Easiest Way to Collect Same-Day Payment
- Owning vs. Renting Your Customer Data
- Drip Campaigns That Don't Feel Spammy
- Choosing a CRM for a Home-Services Business
- Browse all articles →
Glossary
- CRM
- A2P 10DLC
- Missed-Call Text-Back
- SMS Marketing
- Marketing Automation
- Lead Nurturing
- Sales Pipeline
- Drip Campaign
- Landing Page
- Conversion Rate
- Review Management
- Two-Way Messaging
- Text-to-Pay
- Full glossary →
Compare
- Central & Walton vs HubSpot — all-in-one for local businesses vs enterprise CRM.
- Central & Walton vs Mailchimp — full growth platform vs email-only marketing.
Industry research & references
Our guidance draws on independent research, regulator guidance, and industry standards. Selected sources:
- Harvard Business Review — The Short Life of Online Sales Leads (5-minute speed-to-lead research)
- Federal Communications Commission — Unwanted Calls and Texts (TCPA guidance)
- Federal Trade Commission — CAN-SPAM Act Compliance Guide
- Google — How to improve your local ranking on Google (Map Pack ranking factors)
- BrightLocal — Local Consumer Review Survey (review-behavior research)
- NIST Cybersecurity Framework (security controls we align to)
Ready to see it? Book a 20-minute walkthrough or email hello@centralwalton.com.